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Buying a home

A Crucial Question to Ask When Interviewing Real Estate Agents to Sell Your Home

October 8, 2024

When preparing to sell your home in San Francisco, one of the most important steps is choosing the right real estate agent. A common question we receive is, "What sets you apart from other top agents?" While there are several factors—such as our expert staging and high-quality photography (you never get a second chance to make a first impression!)—there’s one key element that often gets overlooked: how we connect with other real estate agents.

According to the National Association of Realtors, an estimated 85-90% of buyers find their home through their real estate agent. This makes your agent's network crucial to getting your property seen by the right people. That's why our team invests heavily in maintaining a robust database of active agents in the San Francisco market. Next to all tools other agents use, we email every new listing to around 1,400 local agents, ensuring maximum visibility for your home. For example, our most recent listing was opened by 694 agents!

So, when you're interviewing agents to sell your home, a great question to ask is: "How will you market my home to other agents?" Ensuring your property is on the radar of the most active agents in the area could be the difference between a quick sale and lingering on the market.

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